2021 RVA Ad Club award

student- non traditional
silver 

Ask:

Get 21-35 year olds to drink Budweiser again!

Insights:

The majority of service industry workers are 21-35. Those that work in the service industry have been hit hard by COVID.

Goal:

Create connections with the service industry by providing direct relief in the form of a COVID relief fund and highlight the service industry workers who make their community a better place.

What:

#MEETMYBUD an integrated social media driven campaign. We invite members of the community to tell us about their favorite service industry bud for a chance to highlight them and their community by being featured on our cans and website.

Experience:

A campaign that invites the community to directly share how COVID has impacted themselves and bring the community together by sharing their stories and giving back in the form of a COVID relief fund specifically for service industry workers.

AD- Jena Wirsch
CW- Kofi Roberts