Yankee Candle- Bonfire Night’s

2021 AAF award

out-of-home + ambient media
silver student addy  

Ask: 

Create a unique experience for Yankee Candle that highlights their fall themed candle line ’Bonfire Nights’.

Insights:

November is a stressful month dealing with post thanksgiving burnout and pre-holiday anxiety. Taste and smell both contribute to the experience of flavor and memory.

Goal:

Create a laid back luxury space to experience the best parts of fall including their scents and take a step back to relax.

What: 

Bonfire Nights outdoor pop-up bar by Yankee Candle.

Experience: 

A pop-up fall themed outdoor bar featuring craft cocktails that match the scents of Yankee Candle’s Bonfire Nights line of candles. The vibe is elegant, special, cozy, low-key luxury, and above all fun!

AD/CW: Jena Wirsch 
CW: Carson Nunalley