2021 RVA Ad Club award

Ask:

Get people to listen to Spotify’s daily drive playlist. 

Insights:

Just because we’re not commuting to work/school as much because of COVID doesn’t mean we’re listening to less music. Introducing an interactive feature creates incentive.

Goal:

Create somthing fun/interactive that also provides information.

What:

Pop Up Play! Interactive AR that lets you connect to your favorite media in an exciting new way!

Experience:

Directly connect to your music and podcasts by activating pop up play in the daily drive. You will instantly be able to learn more information about the song/news story through the interactive AR technology.